- To facilitate the Ummah to perform Hajj and Umrah effectively, economically and comfortably.
- To be the most efficient enabler of Hajj and Umrah for all Muslims.
- To provide directly or indirectly the most efficient Hajj and Umrah services to all Muslims.
- To increase fund mobilisation for Muslims in all countries.
- To facilitate development of Muslim nations across the world.
By upholding a strong sense of human dignity, brotherhood and socio-economic juctice for all, in accordance with Shari'ah.